Since late 1990s, the TV Ratings game in the Philippines has been in constant heat.
ABS-CBN has been the title-holder for being number 1 all thoughout the country based on Philippine TV Ratings for several decades now. On the other hand, GMA Network has always been a threat to the dominance of ABS-CBN.
Since 2004, GMA Network started taking over the Mega Manila TV ratings and took over the whole Luzon since 2008, however ABS-CBN still holds the number 1 spot based on National TV ratings.
The Philippine TV Ratings Game gets hotter and hotter every year as the competition between the two largest networks in the Philippines and tighter.
Here’s a a background about TV ratings in the Philippines:
TV Ratings is the most important information for both broadcasting companies and advertisers. TV Ratings is what determines how much a broadcasting company can charge for an advertisement slot. As of 2005, it was believed that GMA Network charges around Php250,000 for a 30 second commercial.
Philippine TV Ratings providers secretly choose households throughout the country to serve as their participant. The television viewing activities of the participant shall be monitored by a device that they attach to the television that will record which channels the participants go to and how long they stay on one channel. Through this data, the companies are able to determine the viewing habits of people in specific areas, which helps advertising companies to choose the broadcasting station to place their commercials.
Mega Manila is composed of Metro Manila, Bulacan, Rizal, Cavite and Laguna and comprises 48% of the total TV households in urban areas in the Philippines, and Mega Manila and Luzon, combined, composes about 76%.
NUTAM (National Urban Television Audience Measurement), which provides National TV ratings is composed of Mega Manila, Luzon, and urban areas of Visayas and Mindanao.
NUTAM markets comprise 39% of the entire country. Mega Manila ratings accounts for 52% of the NUTAM market.
In 2005, Philippine TV ratings were provided by AGB Nielsen, the merger of AGB (Audits of Great Britain) and Nielsen Media Research. They only provided TV ratings for Mega Manila, where GMA Network emerged victorious. In 2006 AGB Nielsen formed NUTAM, which includes urban households in Visayas and Mindanao, which revealed that ABS-CBN remains dominant if provinces are going to be included in the TV ratings survey. In 2008, TNS (Taylor Nelson Sofres) started providing TV Ratings to the main broadcasting companies in the Philippines.
Tags: agb, Nielsen, NUTAM, Philippine TV Ratings, philippines, ratings, taylor nelson sofres, TNS, tv, tv ratings, tv ratings philippines